Facts and figures

Management Summary

XING is the leading online business network in German-speaking countries with 19 million members there, which gives you unique reach among highly relevant target audiences. Filter your target groups, e.g. by educational level, career level, industry distribution, region and age distribution. That way you can target high-income potential customers with your messages.

Number of members in Germany, Austria and Switzerland

~ 16 m

XING users in Germany

~ 1.5 m

XING users in Switzerland

~ 1.5 m

XING users in Austria

XING data, 01.2021
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Reach

Unique Visitors in Germany/ Austria/ Switzerland

15 M

XING data, 01.2021
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Unique Visitors

13 M

Unique Visitors in Germany

1 M

Unique Visitors in Austria

1 M

Unique Visitors in Switzerland

XING data, 01.2021
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Reach affluent multipliers and decision-makers

47%

of our members hold various executive positions

XING data, 09.2020
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Page Impressions in Germany / Austria / Switzerland

279 M

Page Impressions in Germany

10.3 M

Page Impressions in Austria

8.7 M

Page Impressions in Switzerland

XING data, 01.2021
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Member demographics

Career level

2%

Student/ Intern

5%

Entry Level

47%

Professional/Experienced

18%

Manager (Manager/Supervisor)

16%

Executive (VP, SVP, etc.)

12%

Senior Executive (CEO, CFO, President)

XING data, 01.2021
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Education level

35%

University degree

23%

A levels/ vocational Diploma

25%

Secondary school

16%

Board school

1%

No graduation

XING data, December 2019
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Distribution across industries

15%

Service providers

18%

Industry

12%

Media & Consulting

23%

IT, Trade Service providers

13%

Transport, Pharma & Construction

19%

Others

XING data, 01.2021
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Net household income

48%

of our members have a net monthly household income of €3,000 or more.

AGOF data, August 2019
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Company Size

34%

1-50 employees

15%

51-200 employees

10%

201-500 employees

7%

501-1.000 employees

13%

1.001-5.000 employees

21%

5.001 or more employees

XING data, 01.2021
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Age distribution

5%

26 years and younger

4%

27-30 years

12%

31-40 years

10%

41-50 years

10%

50 years and older

59%

not defined

XING data, 01.2021
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Mobile

Monthly unique users in Germany

2.2 M

access XING each month via a mobile device.

XING data, 01.2021
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iOS unique users in Germany

1.4 M

monthly use with iOS.

XING data, 01.2021
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Android unique users in Germany

0.76 M

monthly use with Android.

XING data, 01.2021
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