Facts and figures
Management Summary
XING is the leading online business network in German-speaking countries with 20 million members there, which gives you unique reach among highly relevant target audiences. Filter your target groups, e.g. by educational level, career level, industry distribution, region and age distribution. That way you can target high-income potential customers with your messages.
Number of members in Germany, Austria and Switzerland
~ 17 m
XING users in Germany
~ 1.4 m
XING users in Switzerland
~ 1.6 m
XING users in Austria
Reach
Unique Visitors in Germany/ Austria/ Switzerland
15 M
Unique Visitors
13 M
Unique Visitors in Germany
1 M
Unique Visitors in Austria
1 M
Unique Visitors in Switzerland
Reach affluent multipliers and decision-makers
47%
of our members hold various executive positions
Page Impressions in Germany / Austria / Switzerland
279 M
Page Impressions in Germany
10.3 M
Page Impressions in Austria
8.7 M
Page Impressions in Switzerland
Member demographics
Career level
2%
Student/ Intern
5%
Entry Level
47%
Professional/Experienced
18%
Manager (Manager/Supervisor)
16%
Executive (VP, SVP, etc.)
12%
Senior Executive (CEO, CFO, President)
Education level
35%
University degree
23%
A levels/ vocational Diploma
25%
Secondary school
16%
Board school
1%
No graduation
Distribution across industries
15%
Service providers
18%
Industry
12%
Media & Consulting
23%
IT, Trade Service providers
13%
Transport, Pharma & Construction
19%
Others
Net household income
48%
of our members have a net monthly household income of €3,000 or more.
Company Size
34%
1-50 employees
15%
51-200 employees
10%
201-500 employees
7%
501-1.000 employees
13%
1.001-5.000 employees
21%
5.001 or more employees
Age distribution
5%
26 years and younger
4%
27-30 years
12%
31-40 years
10%
41-50 years
10%
50 years and older
59%
not defined