Facts and figures

Management Summary

XING is the leading online business network in German-speaking countries with 15 million members there, which gives you unique reach among highly relevant target audiences. Filter your target groups, e.g. by educational level, career level, industry distribution, region and age distribution. That way you can target high-income potential customers with your messages.

Number of members in Germany, Austria and Switzerland

> 13 M

XING users in Germany

~ 1 M

XING users in Switzerland

~ 1 M

XING users in Austria

~ 974.000

students on XING in all three German-speaking countries

Last updated: June 2018, source: XING data
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Reach

Unique Visitors in Germany/ Austria/ Switzerland

9,8 M

Last updated: June 2018, source: AGOF | June 2018, source: XING data
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Unique Visitors

8.4 M

Unique Visitors in Germany

0.7 M

Unique Visitors in Austria

0.7 M

Unique Visitors in Switzerland

Last updated: June 2018, source: AGOF | June 2018, source: XING data
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Reach affluent multipliers and decision-makers

37%

our members hold various executive positions

Last updated: June 2018, source: XING data
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Page Impressions in Germany / Austria / Switzerland

175.1 M

Page Impressions in Germany

5.3 M

Page Impressions in Austria

5.1 M

Page Impressions in Switzerland

Last updated: June 2018, source: IVW | June 2018, source: XING data
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Member demographics

Career level

1%

Student/ Intern

5%

Entry Level

40%

Professional/Experienced

17%

Manager (Manager/Supervisor)

26%

Executive (VP, SVP, etc.)

11%

Senior Executive (CEO, CFO, President)

Last updated: August 2018, source: XING data
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Education level

35%

University degree

23%

A levels/ vocational Diploma

24%

Secondary school

17%

Board school

1%

No graduation

Last updated: June 2018, source: AGOF
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Distribution across industries

15%

Service providers

19%

Industry

13%

Media & Consulting

29%

IT, Finance, Trade Service providers

7%

Transport, Pharma & Construction

17%

Others

Last updated: June 2018, source: XING data
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Net household income

46%

of our members have a net monthly household income of €3,000 or more.

Last updated: April 2018, source: AGOF
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Company Size

34%

1-50 employees

15%

51-200 employees

10%

201-500 employees

7%

501-1.000 employees

13%

1.001-5.000 employees

21%

5.001 or more employees

Last updated: June 2018, source: XING data
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Age distribution

10%

26 years and younger

13%

26-30 years

32%

31-40 years

26%

41-50 years

19%

50 years and older

Last updated: August 2018, source: XING data
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Mobile

Monthly unique users in Germany

1.8 M

1.8 mill. access XING each month via a mobile device.

Last updated: June 2018, source: AGOF
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iOS unique users in Germany

1.14 M

monthly use with iOS.

Last updated: June 2018, source: AGOF
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Android unique users in Germany

0.68 M

monthly use with Android.

Last updated: June 2018, source: AGOF
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Get in touch for more information about XING Marketing Solutions.