Facts and figures

Management Summary

XING is the leading online business network in German-speaking countries with 15 million members there, which gives you unique reach among highly relevant target audiences. Filter your target groups, e.g. by educational level, career level, industry distribution, region and age distribution. That way you can target high-income potential customers with your messages.

Number of members in Germany, Austria and Switzerland

> 13 M

XING users in Germany

~ 1 M

XING users in Switzerland

~ 1 M

XING users in Austria

~ 72.500

students on XING in all three German-speaking countries

Last updated: November 2018, source: XING data
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Reach

Unique Visitors in Germany/ Austria/ Switzerland

12,6 M

Last updated: November 2018, source: AGOF | November 2018, source: XING data
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Unique Visitors

11,1 M

Unique Visitors in Germany

0.8 M

Unique Visitors in Austria

0.7 M

Unique Visitors in Switzerland

Last updated: November 2018, source: AGOF | November 2018, source: XING data
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Reach affluent multipliers and decision-makers

47%

our members hold various executive positions

Last updated: November 2018, source: XING data
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Page Impressions in Germany / Austria / Switzerland

123 M

Page Impressions in Germany

6,1 M

Page Impressions in Austria

5.5 M

Page Impressions in Switzerland

Last updated: June 2018, source: IVW | June 2018, source: XING data
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Member demographics

Career level

2%

Student/ Intern

5%

Entry Level

41%

Professional/Experienced

17%

Manager (Manager/Supervisor)

25%

Executive (VP, SVP, etc.)

10%

Senior Executive (CEO, CFO, President)

Last updated: November 2018, source: XING data
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Education level

35%

University degree

22%

A levels/ vocational Diploma

24%

Secondary school

18%

Board school

1%

No graduation

Last updated: November 2018, source: AGOF
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Distribution across industries

15%

Service providers

19%

Industry

13%

Media & Consulting

29%

IT, Finance, Trade Service providers

7%

Transport, Pharma & Construction

17%

Others

Last updated: June 2018, source: XING data
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Net household income

45%

of our members have a net monthly household income of €3,000 or more.

Last updated: November 2018, source: AGOF
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Company Size

34%

1-50 employees

15%

51-200 employees

10%

201-500 employees

7%

501-1.000 employees

13%

1.001-5.000 employees

21%

5.001 or more employees

Last updated: June 2018, source: XING data
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Age distribution

5%

26 years and younger

6%

26-30 years

14%

31-40 years

11%

41-50 years

8%

50 years and older

56%

not defined

Last updated: November 2018, source: XING data
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Mobile

Monthly unique users in Germany

1.9 M

1.9 mill. access XING each month via a mobile device.

Last updated: November 2018, source: AGOF
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iOS unique users in Germany

1.11 M

monthly use with iOS.

Last updated: November 2018, source: AGOF
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Android unique users in Germany

0.8 M

monthly use with Android.

Last updated: November 2018, source: AGOF
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