Facts and figures

Management Summary

XING is the leading online business network in German-speaking countries with more than 17 million members there, which gives you unique reach among highly relevant target audiences. Filter your target groups, e.g. by educational level, career level, industry distribution, region and age distribution. That way you can target high-income potential customers with your messages.

Number of members in Germany, Austria and Switzerland

> 15 M

XING users in Germany

> 1 M

XING users in Switzerland

> 1 M

XING users in Austria

XING data, December 2019
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Reach

Unique Visitors in Germany/ Austria/ Switzerland

16 M

XING data, December 2019
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Unique Visitors

14 M

Unique Visitors in Germany

1 M

Unique Visitors in Austria

1 M

Unique Visitors in Switzerland

XING data, December 2019
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Reach affluent multipliers and decision-makers

52%

of our members hold various executive positions

XING data, August 2019
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Page Impressions in Germany / Austria / Switzerland

305 M

Page Impressions in Germany

12 M

Page Impressions in Austria

11 M

Page Impressions in Switzerland

XING data, December 2019
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Member demographics

Career level

2%

Student/ Intern

5%

Entry Level

47%

Professional/Experienced

19%

Manager (Manager/Supervisor)

16%

Executive (VP, SVP, etc.)

12%

Senior Executive (CEO, CFO, President)

XING data, December 2019
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Education level

35%

University degree

23%

A levels/ vocational Diploma

25%

Secondary school

16%

Board school

1%

No graduation

XING data, December 2019
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Distribution across industries

15%

Service providers

20%

Industry

13%

Media & Consulting

30%

IT, Finance, Trade Service providers

7%

Transport, Pharma & Construction

15%

Others

XING data, December 2019
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Net household income

47%

of our members have a net monthly household income of €3,000 or more.

AGOF data, August 2019
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Company Size

33%

1-50 employees

15%

51-200 employees

10%

201-500 employees

7%

501-1.000 employees

13%

1.001-5.000 employees

21%

5.001 or more employees

XING data, December 2019
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Age distribution

5%

26 years and younger

6%

27-30 years

13%

31-40 years

11%

41-50 years

8%

50 years and older

57%

not defined

XING data, December 2019
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Mobile

Monthly unique users in Germany

1.8 M

access XING each month via a mobile device.

XING data, December 2019
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iOS unique users in Germany

1.1 M

monthly use with iOS.

XING data, December 2019
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Android unique users in Germany

0.7 M

monthly use with Android.

XING data, December 2019
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Get in touch for more information about XING Marketing Solutions.